Press & Media Kit
For journalists, bloggers, podcasters, and gift-guide editors. Everything on this page may be quoted or reproduced in editorial coverage of Downsized Designs.
Media contact
Steve Cheslock, founder
Steve@downsizeddesigns.net
Samples available on request.
About Downsized Designs — paste-ready descriptions
25 words: Downsized Designs is a one-man laser-cut wood studio in Carmel, Indiana, making personalized wood ornaments, indoor plant trellises, and wall panels, all made to order.
50 words: Downsized Designs is the Carmel, Indiana studio of Steve Cheslock, founded in 2020 after he was downsized from a corporate finance career — the name is literal. Working solo, he designs and laser-cuts personalized two-layer wood ornaments (1,100+ designs, 12 finishes), Colossal indoor trellises, wall panels, and small gift lines.
100 words: Downsized Designs is the Carmel, Indiana studio of Steve Cheslock, who founded the business in 2020 after being downsized from a corporate finance career — the name is literal. Working solo on a production laser, he designs and makes personalized two-layer wood Christmas ornaments (1,100+ designs, 12 finishes), Colossal indoor plant trellises, wall panels and grilles, and small gift lines like wood magnets and cross-stitch blanks. Every piece is made to order in Indiana and ships nationwide. The shop has sold more than 37,000 pieces on Etsy, holds a 4.8-star rating, and ranks in the top 1% of Etsy sellers.
Fact sheet
- Founded 2020 in Carmel, Indiana. Every piece is made to order in our Indiana workshop.
- More than 37,000 pieces sold on Etsy, with a 4.8-star rating; ranked in the top 1% of Etsy sellers.
- 1,100+ personalized ornament designs, each offered in 12 finishes.
- Also made here: Colossal indoor plant trellises, decorative wall panels and cabinet facings, wood magnets, and cross-stitch blanks.
- Handling time is 5–7 business days. Order ornaments by December 15 for guaranteed Christmas delivery.
- Prices run from $7 magnets to large statement trellises and panels.
About Steve
Steve Cheslock is a former VP of Finance (CPA, CMA) turned full-time maker. He founded Downsized Designs in Carmel, Indiana in 2020 and runs every part of it himself, from design to the laser to shipping. He can speak to leaving corporate finance to build a manufacturing business solo, made-in-USA small-batch production, and personalization at catalog scale.
Featured products for editors
Regular prices shown — guides publish after sales end, so these are the prices to print.
Colossal Herringbone Indoor Plant Trellis — $48–$125
A statement climbing-plant support in Baltic birch, in 29-inch and 47-inch heights.
View product
Custom Dog Paw Personalized Ornament — $14
Two-layer wood ornament engraved with a pet's name and the year.
View product
Custom Corporate Logo Ornament or Gift Tag — $14
A company, club, or team logo engraved on a two-layer wood ornament; bulk pricing for larger runs.
View product
Ironworks Cabinet Facing Panels — $47–$265
Custom-sized laser-cut panels that reface existing cabinet doors — a kitchen refresh without new cabinets.
View product
HOME State Magnets — $12
Two-layer state-outline wood magnets in 12 finishes.
View product
Coverage and proof
- Forthcoming: Posh, "Made in America" gift guide (holiday 2026) — Colossal Herringbone trellis.
- Named to the local-vendor list for corporate gifts at Republic Airways (2026).
- Commercial customer: Niemann Harvest Market, Carmel, Indiana (named with permission).
Downloads
- Downsized Designs logo (wide, JPG)
- Downsized Designs logo (square, JPG)
- Steve Cheslock headshot (JPG)
- Product photos: right-click any photo above to save the full-resolution version, or ask and we will send a set.
Media contact
Steve Cheslock — Steve@downsizeddesigns.net
Samples available on request.